Lindsay is Managing Director & Partner at Olson Zaltman Associates, a world-renowned marketing strategy firm assisting for-profit and non-profit clients.
Lindsay is co-author (with Gerald Zaltman) of the book “Marketing Metaphoria” by the Harvard Business Press. Marketing Metaphoria has been translated into seven languages. He is also co-author of a chapter in The Handbook of Marketing Research on manager-researcher relationships and a case study in the Harvard Business Review. He has been cited in numerous publications including The New York Times, Fast Company Magazine, The Los Angeles Times, Advertising Age, Variety and The Journal of Business Research. He was also the key brand consultant for filmmaker Morgan Spurlock in his movie on product placement and branding, The Greatest Movie Ever Sold. He has lectured extensively at various Fortune 500 companies and conferences around the globe.
He has extensive experience in the advertising and communications field. Prior to joining Olson Zaltman Associates, he was an Account Planner in the Consumer Insight Group at Arnold Worldwide in Boston. While at Arnold, Lindsay worked with various technology, anti-tobacco and packaged goods clients. Before Arnold, Lindsay spent several years at Dymun & Company in Account Management working on clients in banking, finance, and the arts.
Lindsay earned a Masters in Marketing Research from the University of Georgia and a BA in Anthropology from the University of Maine.