Clayton Lord is the Vice President of Local Arts Advancement for Americans for the Arts, where he oversees advocacy, capacity development and cohort building for local arts administrators and advocates in 5,000 communities across the United States. Prior to joining Americans for the Arts, Lord served for five years as the director of communications and audience development for Theatre Bay Area, one of the largest regional arts service organizations in the United States, where he oversaw marketing, communications, audience development initiatives, research and business development to support the organization’s mission of uniting, strengthening, promoting and advancing the theatre field in the San Francisco Bay Area. He was the project director and book editor for Counting New Beans: Intrinsic Impact and the Value of Art, a three-year research project done in conjunction with consulting firm WolfBrown and was a founding member of Project Audience, a national audience development and promotional initiative, and sat on the advisory committees for the National Arts Marketing Project Conference, the Association of Performing Arts Service Organizations conference, the ATHENA project and the Bay Area Cultural Asset Map. Lord is a prolific writer and thinker about the public value of the arts, and has written for Theatre Bay Area magazine, Stage Directions, InDance, The Voice, ArtsJournal, ArtsMarketing.org and others in addition to maintaining his own nationally-recognized blog, New Beans, at artsjournal.com/newbeans. He is considered a leading voice for the role of arts and culture in community development, issues of diversity, access, and equity in the arts, and innovative ways of measuring and valuing the impact of art, and was twice named one of the “Fifty Most Powerful and Influential People in the Nonprofit Arts.” He holds a B.A. in English and Psychology from Georgetown University, and lives with his husband and daughter in Maryland.