Many prospective donors and volunteers are ready to engage in issue advocacy before they’re ready to give money or volunteer. Hear about how organizations like Freedom to Marry and the American hospital industry use advocacy as the first stage in a long-term relationship with supporters, which eventually leads to fundraising, volunteering, and other more substantive actions in support of their cause. Learn how to apply advocacy-first strategies to convert prospects into lifelong supporters faster and more effectively, and how to better integrate advocacy into your long-term engagement strategy.
The session is part of the Public Policy Action Institute pre-conference program. Additional registration is required.
Session Category : PPAI